Years ago, it was much simpler to be found on the web; as long as you have a functioning website. Search engine ranking factors was not much relevant for customers to search for your business online.
However, search engines created a unique ranking algorithm that only displays the top 3 local searches. This in turn creates a user-friendly experience for its users but difficult for businesses to seen.
So as business competition in Fort Lauderdale gets tougher online, it is important that your business keeps up with the changing times.
Maintaining online relevance and to be at the top of search results through Search Engine Optimization or SEO is important. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. This not only ultimately leads to conversion but also builds reputation for your company as a trustworthy source of information and quality product or content provider.
Improve your local SEO performance and boost ranking with these tips:
1) Post your business on Google My Business (GMB)
Creating and optimizing your Google My Business account will increase your web visibility in Fort Lauderdale by appearing in Google Maps.
Here, you can update your business location, opening hours, category listings and upload recent and high-quality images of your business.
Once you claim your listing, you can encourage your customers to leave reviews and have citations for local listings to optimize it.
2) Have customers leave reviews about your business
A great resource for finding your Fort Lauderdale business is to have your consumers leave reviews based on their experiences. More than 88% of users trust reviews when deciding to avail your products / services or not.
These reviews not only strengthens your brand reputation online but also builds links to your website for higher SEO.
3) Create local relevant content
Grab your customers’ attention with content that speaks directly to your local audience. You can write blog posts about local news stories or events happening around Fort Lauderdale, videos about local charities that your business supports or even setting up location-specific webpages if you serve different parts of a region. Applying this strategy to your content could help you get ranked for each specific location.
To add, having valuable content that your audience will enjoy and spend time reading will benefit your website’s rankings. If your page contains helpful information your users cannot find elsewhere, your site becomes valuable to Google, increasing your chances to rank first.
4) Optimize your site for Mobile
The web is being accessed more and more on mobile devices. In the USA alone, 94% of people with smartphones search for local information on their phones.
In another study, it was found that a remarkable 75% of all mobile searches that exhibit local intent actually produced in-store, offline visits within 24 hours.
Designing your websites to be mobile-friendly ensures that your pages perform well on all devices. If your website is not mobile-friendly, this can be difficult to view and use making it a frustrating experience for your viewers and are likely to abandon the site.
Some tips to apply to your site achieve Mobile SEO are to ensure you site loads no more than three seconds, use easy to read fonts, use images and copy sparingly and to ensure intuitive UI for great UX
5) List your business on online directories
Take advantage of online business directories such as Yelp, Foursquare, MapQuest, and Yellow Pages.
Posting your business name, address and phone number in these directories not only will help you achieve visibility but it will also boost your local SEO
