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Verizon, AT&T, and Comcast Reportedly Extend Policies to Waive Late Fees Due To the Coronavirus Pandemic

Eseandre Mordi



The Coronavirus pandemic has come with a lot of damaging effects globally which includes the loss of lives, economic and social disruptions among others. Individuals, governments, businesses, schools and many establishments have all been affected one way or the other. This has forced many companies and organizations into reviewing many of its policies. While some policies have been reviewed, others have been introduced to ensure these companies and organizations align with what looks to be the emerging normal.

These times are unprecedented as governments, the public, and private sectors are all working together to get through these times. What companies and organizations do to their customers and how they respond to issues and support their customers will go a long way even after this pandemic is over. It is in line with this that major US broadband and Telecom Companies announced in mid-March the waiving of late fees and no cancelling of service for 60 days. With the 60-days timeframe already elapsing, many of these companies have started extending some of those policies. While some are opting for an extension, others are coming up with better policies to enhance the customer experience.

Verizon, AT&T, Comcast and Cox have taken the lead to extend their policies on not charging late fees as well as re-iterating its position on not canceling services for its customers. This policy review and extension is going to last through till 30th of June as reviewed by these companies. This extension was made in line with the many difficulties experienced by customers owing to the lockdown in place across major cities. However, to benefit from this policy as a customer, you have to communicate your inability to pay you bill due to difficulties the pandemic poses. You will also have to state how much time extension you need to have your bills sorted out.

The Effect of Extending Policies to Waive Late Fees by These Companies

This policy extension by these companies further establishes their commitment towards ensuring customer-driven delivery at all times. Will this policy affect the profit turnout of these companies? Yes, it definitely will but this decision comes from the understanding that if we all want to get out of this pandemic quickly, then we have to find ways to work together.

With this announcement by Verizon, AT&T, Comcast and Cox, many companies are expected to follow suit and extend policies that have been put in place to enhance the customer experience. This announcement will also serve as a booster for many other companies that are yet to come up with such policies.

These times, more than ever, require a mutual understanding between companies and their customers. While companies are taking steps to avoid huge losses, it is also important to factor in the effect of the pandemic on their customers. When this is done, it becomes possible for these companies to come up with policies that favors the company and its customers. This is exactly what Verizon, AT&T, Comcast and Cox are doing. Hopefully, in the coming days, many more companies will follow suit as we combine forces to fight the novel coronavirus.

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